2nd February 2016 – Team Honda is excited to announce “Crankt Protein” as their naming rights partner heading into the 2016 racing season!

With Honda Australia now pooling all their focus on the Motologic based operation to prepare and run their racing efforts, it is perfect timing for Team Honda and Crankt Protein to come together in. A multi year agreement has been struck between Motologic owner, Paul Free and Brendan Radford, CEO of Crankt Protein, which will see both the road and off road racing teams competing under the CRANKT PROTEIN HONDA RACING banner.

Crankt Protein shakes and bars are 100% Australian made and owned. They are high in protein, low in fat and sugar making them a perfect fit for the riders and team members alike. As naming rights partner for the race team, the potential is huge, there are so many great cross promotion opportunities arising between Honda, Crankt Protein and associated team sponsors from discussions already.

“I am really excited about this new relationship we are forming with Crankt. For me it’s the perfect fit for our team and Honda. I am all about being healthy and fit and our riders all represent that well. The off road riders especially need to be at peak fitness and strength to be able to throw their CRF450’s around for the full duration of a moto, so I really hope they see the benefits of the additional Protein in their diet with muscle recovery and overall strength.” Says Paul Free

With a long history in the motorsport industry himself, Crankt Protein CEO Brendan Radford is equally as excited by the deal, saying, “Being in the industry for many years, I have seen first-hand just how important it is for a rider to prioritise their health, both on and off the track. The alliance with an industry leader like Honda sends a powerful message to riders and fans about the importance of health and nutrition,” said Brendan Radford. “Our partnership with Honda is a vital part of the next stage of the brand’s growth and vision to carve out a niche for sustenance excellence amongst elite athletes and sports and health enthusiasts throughout the world.”

Fuelled by Crankt Protein shakes and bars, Crankt Protein Honda Racing is pumped and ready to take on the title challenges in 2016.